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Lettre de motivation · ecole

Université de St-Gall (HSG) Master Strategy & International Management (SIM).

Le HSG SIM (St-Gall, Suisse) est classé #1 mondial Master in Management par le Financial Times depuis 14 ans consécutifs. Sélectivité ~8% avec un assessment day post-dossier. La lettre doit refléter la rigueur suisse — académique, langagière, narrative — sans aucun flou.

Qui lit cette lettre

St. Gallen Admissions Committee + faculty reviewers. Évaluation académique stricte.

Structure attendue

  1. Paragraphe 01

    Opening — strategic ambition (3-4 lines)

    Specific consulting/strategy moment that triggered the SIM decision.

  2. Paragraphe 02

    Academic + professional trajectory (80-100 words)

    GPA, school, internships, languages, certifications.

  3. Paragraphe 03

    Why HSG SIM specifically (60-80 words)

    Cite SIM #1 FT 14 years, faculty, Swiss financial hub, vs LBS/INSEAD/Bocconi.

  4. Paragraphe 04

    Post-SIM career plan (60-80 words)

    Precise: McKinsey/BCG/Bain Zurich, Roche, Nestle, UBS strategy.

  5. Paragraphe 05

    Contribution (30-40 words)

    Language, expertise, research interest.

Modèle de lettre (à adapter)

Dear Admissions Committee, My summer internship in Strategy at McKinsey & Company Zurich — supporting a European pharma client (CHF 8B revenue) on market access strategy for a new oncology asset, conducting 14 KOL interviews across the DACH region — confirmed a clear ambition: building my early career as a strategy consultant focused on European healthcare and life sciences, ideally at McKinsey Zurich or Roche Basel. The HSG Master Strategy & International Management (SIM), ranked #1 worldwide MIM by Financial Times for 14 consecutive years, is the precise lever. I am a recent graduate of HEC Paris Bachelor in Business Administration (GPA 3.8/4.0, Magna Cum Laude, top 8% of cohort) with the McKinsey Zurich summer internship and an exchange semester at Tsinghua School of Economics and Management (GPA 4.0/5.0). I have built a focused strategy trajectory: 2 substantial internships (McKinsey, Bain Paris), Bachelor Thesis on European pharma pricing access 2018-2024 (Distinction), GMAT 720, IELTS 8.0, 4 active languages (EN C2, DE B2 Goethe certified, FR native, IT B1). HSG SIM is the right lever for three precise reasons: the SIM has been ranked #1 worldwide MIM by FT for 14 consecutive years, an unmatched track record; the German-speaking faculty teaches highly relevant courses on DACH market access (Prof. Andreas Herrmann's « Strategic Marketing in Tech-driven Industries »); the Swiss location provides direct access to my target recruitment market (McKinsey, BCG, Roche, Novartis, Nestle, UBS within 90-minute reach). My 18-month post-SIM career plan: secure an Associate Consultant position at McKinsey or BCG Zurich focused on healthcare; at 5 years: Senior Consultant level, with optionality toward a Roche or Novartis senior strategy role. I bring to the cohort active quadrilingualism (with verified German B2), operational exposure to DACH pharma strategy, and active interest in healthcare policy research. I look forward to the opportunity to discuss my application in interview and during the SIM assessment day. Thank you for your consideration. Sincerely, [Name]

Modèle à personnaliser · ne pas envoyer tel quel

Phrases prêtes à adapter

  • DACH market context

    « My summer internship in [function] at [firm] Zurich — supporting [client/project] across the DACH region — confirmed a clear ambition: building my early career as [role] focused on [industry] in DACH. »

  • 14-year #1 FT track record

    « The SIM has been ranked #1 worldwide MIM by FT for 14 consecutive years, an unmatched track record. »

Erreurs fatales à éviter

  • No German language

    → German B2 strongly preferred for SIM (DACH career focus). Add Goethe B2 if you can.

  • Generic « Swiss prestige » statements

    → Cite specific faculty, courses, recruitment access.

Adaptation par canal d'envoi

  • HSG Online Application + Assessment Day

    Letter + 2 essays + assessment day on-campus. Prepare for case interviews and language tests.

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